Accoya, Kebony, Tricoya and millwork show up consistently whether people search, read email or scroll LinkedIn.
| Theme | Search clicks | Top-landing sessions | Email unique clicks | LinkedIn impressions |
|---|---|---|---|---|
| Accoya | 203 | 2,668 | 933 | 3,457 |
| Kebony | 71 | 0 | 458 | 2,969 |
| Tricoya | 150 | 549 | 386 | 2,183 |
| Moulding / millwork | 299 | 1,696 | 325 | 4,157 |
Landing sessions counted from the top 15 landing pages only. Email clicks from each campaign's top links.
Accoya is the strongest cross-channel product, with the most landing sessions and its own ad campaigns. Clearer application guidance and spec support can help more of those visitors take the next step with Rex.
Run coordinated product "seasons" where search content, email, LinkedIn and ads all focus on one specialty wood at a time.