All targets are proposals for discussion today, not forecasts.
| Initiative | Measure | 2026 baseline | Proposed target | How we'll track it |
|---|---|---|---|---|
| Grow non-brand organic search | Non-brand Google clicks | 4,355 (Jan–Oct) | +15% for same period | Search Console, quarterly |
| Specialty wood hub pages | Sessions on Accoya / Tricoya / Kebony pages | 3,217 landing sessions | +20% | GA4 landing pages |
| Qualified lead tracking | Inquiries confirmed as suitable projects | Not yet measured | Set baseline in Q1 | GA4 + CRM review, monthly |
| Email engagement | Click rate on original sends | 3.3% | 3.8% | Mailchimp, per campaign |
| LinkedIn reach | Organic impressions | 26,539 | +25% at ≥3.5% CTR | LinkedIn export, quarterly |
| Paid search efficiency | Cost per qualified lead | Not yet measured | Set after lead tracking | Google Ads + CRM |