Direct is the largest source (61% of sessions), but switch to engaged sessions and organic search leads by a wide margin: 24,616 vs 11,997.
Organic search is where interested buyers actually come from. Raw visit totals overstate how many real prospects reached the site.
Direct also absorbs untagged email and bookmark visits, so it is a mix of real and low-quality traffic.
Report on engaged visits as the headline traffic measure, and keep investing in search content that brings qualified visitors.